'Let's Order It' (LOIT) - an all-in-one digital showcase – a ‘showroom’

OEM by Joakim introduces LOIT!

Focusing on fulfilment of businesses' outcomes, for maximisation of customer engagement and sales opportunities relating to outreach activities; especially trade shows.
Built for the actual commercial workflow of relationship-driven businesses.

Functioning as:

B2B and B2C exhibitors’ own permanent customer destination and own commercial layer.
a digital showcase for 365-day engagement with prospects directly enhances your marketing and boosts sales/ROI.

LOIT's complete, user-oriented and purposeful Commerce Operating System accommodates all needs for digital menus, CRM (light), instant bookings, customer sales funnel, content hub/marketing etc. Feature news, product catalogue, content hub and more! Showcase, engage, communicate, sell and manage customer relationships all year round!

Find out here how a LOIT showcase could be a game-changer for your business relating to trade shows:

For LOIT business users (‘creators’) it’s essential how the visitors and returning visitors to a trade show can be tapped into - starting prior to when the exhibition takes place and continuing after it finishes. Exhibitors look for measurable ROI, rather than just booth traffic. And such exhibitors want value all year round.

Here, LOIT can meet the needs of (both B2B and B2C) trade show exhibitors - offering unparalleled functionality for digital showrooms/showcases and in fact virtual year-round engagement.

So, in fact, such a digital showroom extends the exhibition beyond the physical event and can

continue converting visitors after an event ends. Any attended or arranged event becomes just one moment within an always-on commercial ecosystem.

As for trade show attendance, responsibility for actual engagement, lead nurturing, appointment generation, content marketing, product showcasing, and post-event conversion very much lies with you - the exhibitor. LOIT is focused on enabling the outcomes for each exhibiting business one by one. Tap into the visitors that the organiser generates – and build your own database!

Problem scenario relating to trade shows

The typical scenario today is as follows:

The exhibitor-visitor relationship is rarely managed systematically today.
Most exhibitors have no persistent audience
Every exhibition begins again from scratch.

For exhibitors, they often experience three major problems: 1. Not possessing website/online channel built for lead generation, 2. having only temporary trade show profiles, and lacking organiser directory, loosing visibility, or traffic disappears. Or visibility disappears.

3. Product catalogue existing only as PDF (static and not user-friendly).

Also, most businesses use separate tools for links, forms, menus, bookings, payments, referrals, chat, customer follow-up, and fulfilment. LOIT connects those actions into one showcase-powered system.

The value proposition

This is where LOIT enters the picture - to fill the gap between "discovering an exhibitor" and "managing an ongoing commercial relationship", where one outcome is for exhibitors to be able to keep prospects (that eventually become buyers of your products) engaged continuously. Other outcomes: LOIT enables selling digital vouchers, or form submissions tracking. And through its showcase ‘showroom’ powered by LOIT, the exhibitor gains a permanent destination and centre point (one that can of course be dynamically updated (no more static product PDF catalogues etc.). There, the business team can effectively build and manage:

Visibility

Discovery

Leads

Conversations

Trust

Generate, manage and convert business opportunities year-round - all within a single system; your relationship platform and digital showcase powered by LOIT. And keep this showcase active between annual events.

The Strategic Shift:

→Discovery

→ Showcase

→ Inquiry

→ Chat

→ Quotation

→ Deposit

→ Order

→ Payment

→ Fulfilment

A CRM-driven commerce layer like this can continue converting visitors after an event ends.

The trade show becomes:

a catalyst rather than the primary engagement mechanism.
one acquisition channel among many (industry events, sales campaigns and roadshows etc.) and is simply one source of demand entering the system.

Some of the key LOIT features are:

Pre-event dedicated landing pages for product showcases
Messaging via order-centric chat
Dynamic presentation of products, with forms, in digital showcase

And in addition:

Company profile – digital showroom
Lead capture
Downloads
Built-in form functionality
…and more

And for B2C trade shows it also includes:

POS
Instant Payment links - generate a Stripe payment link directly from the POS.
Pipeline CRM (light)
Capture Inquiries
Conversations attached directly to orders and requests.
Secure Deposits
…and more.

Invitation to Commercial Engagement Benchmark Assessment free audit

Tying in with this introduction I would really like to invite you to my dedicated free audit by Let's Order It for B2B Business Trade and Digital Showcase: the 'Commercial Engagement Benchmark Assessment'! Respond to this customised benchmarking assessment; relating to ongoing, as well as trade show-related B2B marketing and sales efforts. Gauge where you are today, get any weak points highlighted: and an instant score with practical and useful business recommendations for improvement.

Business trade digital showcase B2B/B2C - Let's Order It