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'Let's Order It' (LOIT): An all-in-one Digital Sales Room (DSR) and showcase hub – a ‘showroom’

OEM by Joakim introduces LOIT Showcase!

Focusing on fulfilment of businesses' outcomes, for maximisation of customer engagement and sales opportunities relating to outreach activities; including trade shows.
Built for the actual commercial workflow of relationship-driven businesses.

Functioning as:

B2B (and B2C) exhibitors’ own permanent customer destination and own commercial layer/Digital Sales Room.
A showcase hub for 365-day engagement with prospects - directly enhancing your marketing and boosts sales/ROI.

LOIT's complete, user-oriented and purposeful commerce suite accommodates all needs for digital menus, CRM (lite), instant bookings, customer sales funnel, content hub/marketing etc. Feature news, product catalogue, content hub and more! Showcase, engage, communicate, sell and manage customer relationships all year round!

Digital Sales Room (DSR)

Your multi-purpose, interactive, LOIT showcase also functions as a Digital Sales Room (DSR). It can therefore can be your pipeline sales software. This DSR acts as a centralised, personalised portal for prospective buyers, and where you can manage a deal from start to finish, including sending proposals, and contracts. This can then act as your primary touchpoint.

Link to this showcase and replace email attachments. Arriving at this centralised hub the prospective buyer encounters showcase items with products and services specifications, factual information, corporate news and introduction etc.

With the DSR also serving as collaborative deal workspace, businesses use a Discord channel for team communication, and can chat with the customer in LOIT based on initiated chat (The customer can request to chat after filling in a form, or via your showcase after setting up an account and requesting this). Streamline the sales process from lead to close!

DSR functionality met by LOIT Showcase:

Sales Collateral: As mentioned, it houses brochures, product demo videos, pricing breakdowns, and case studies in one place.

Video: Publish a video, or photos, in LOIT Site (and link to). Subscribers can also embed a link to a video on other platforms.

Analytics: Enabled using LOIT Brain or if using LOIT Site

Tracking: Track the interests, form submissions, orders, requests, status, sales revenue, team history/sales etc. - full reporting.

Collaboration Tools: Includes direct chat, appointment booking pages and CRM.

Custom Branding: Design your microsite via LOIT Site, with available templates for showcases and lite customisation lite.

Microsite for your catalogue: You will get a sub domain, for example products.mysite.com.

This will have a microsite with a nice design according to your brand and your domain. You manage all the details in the showcase, which automatically updates the microsite.

Product-level, inquiry forms + self-audit/assessment diagnostic tool

Presenting a product or service as an individual, interactive item paired with a dedicated, product-level, inquiry form represents a major evolution in digital B2B sales. Each custom form has adjusted terminology, questions, and metrics based on the target vertical. This qualification date in turn creates instant, context-driven lead routing. It equips sales with an excellent sales tool. Your sales representatives can add the item-specific inputs from prospects into the CRM.

Furthermore, you can pair a customisable item-level form with a free AI-generated self-audit, or business assessment, built directly into a your LOIT Showcase! This creates a highly effective strategy for modern B2B outreach and with precise competitive advantages:

If customised to its industry the prospects willingly provide detailed operational data because it becomes a valuable tool; they get immediate feedback in return. The ‘LOIT Flow’ diagnostic tool analyses their inputs in real time and generates a tailored readiness score, analysis, or ROI estimation specifically written for their sector.
Based on this trio, the value the provided to buyer is described as extremely high (Buyer receives an immediate, tailored diagnosis before even speaking to sales).
And when your sales representative follows up, there may be an assessment (the client just completed) to review, allowing to tailor the discussion immediately to the client's identified pain points.

By combining item-level granularity (the specific product/service), vertical customization (sector-specific forms), and immediate AI value delivery (the self-audit report) into a unified platform like LOIT Showcase, we move past basic lead collection. This model sets a top-tier benchmark for B2B lead generation, helping to maximise response rates, pre-qualify incoming prospects, and shorten the sales cycle. These methods bridge the gap between initial discovery and closed sale by turning passive visitors into active participants.

Altogether, this delivers significantly higher conversion rates by removing form friction and capturing immediate buyer intent right at the point of interest. Average B2B conversion rate can be 12% – 25%+ for this kind of interactive diagnostic selling!

Trade shows and beyond: all year round engagement

Find out here how a LOIT showcase could be a game-changer for your business relating to trade shows:

For LOIT business users (‘creators’) it’s essential how the visitors and returning visitors to a trade show can be tapped into - starting prior to when the exhibition takes place and continuing after it finishes. Exhibitors look for measurable ROI, rather than just booth traffic. And such exhibitors want value all year round. Here, LOIT can meet the needs of (both B2B and B2C) trade show exhibitors - offering unparalleled functionality for digital showrooms/showcases and in fact year-round engagement.

So, in fact, such a digital showroom extends the exhibition beyond the physical event and can continue converting visitors after an event ends. Any attended or arranged event becomes just one moment within an always-on commercial ecosystem.

As for trade show attendance, responsibility for actual engagement, lead nurturing, appointment generation, content marketing, product showcasing, and post-event conversion very much lies with you - the exhibitor. LOIT is focused on enabling the outcomes for each exhibiting business one by one. Tap into the visitors that the organiser generates – and build your own database!

Problem scenario relating to trade shows

The typical scenario today is as follows:

The exhibitor-visitor relationship is rarely managed systematically today.
Most exhibitors have no persistent audience
Every exhibition begins again from scratch.

For exhibitors, they often experience three major problems: 1. Not possessing website/online channel built for lead generation, 2. having only temporary trade show profiles, and lacking organiser directory, loosing visibility, or traffic disappears. Or visibility disappears. 3. Product catalogue existing only as PDF (static and not user-friendly).

Also, most businesses use separate tools (for links, forms, menus etc.). LOIT connects those actions into one showcase-powered system.

The value proposition

This is where LOIT enters the picture - to fill the gap between "discovering an exhibitor" and "managing an ongoing commercial relationship", where one outcome is for exhibitors to be able to keep prospects (that eventually become buyers of your products) engaged continuously. And through its showcase/DSR powered by LOIT, the exhibitor gains a permanent destination and centre point (one that can of course be dynamically updated (no more static product PDF catalogues etc.). There, the business team can effectively build and manage:

Visibility

Discovery

Leads

Conversations

Trust

Generate, manage and convert business opportunities year-round - all within a single system. And keep this showcase active between annual events.

The trade show becomes:

A catalyst rather than the primary engagement mechanism.
One acquisition channel among many (industry events, sales campaigns and roadshows etc.) and is simply one source of demand entering the system.

Some essential LOIT features relating to trade shows:

Pre-event dedicated landing pages for product showcases
Messaging via order-centric chat
Company profile
Lead capture
Downloads
Built-in form functionality

(And for B2C trade shows it also includes:)

POS
Instant Payment links - generate a Stripe payment link directly from the POS.
Pipeline CRM (lite)
Capture Inquiries
Conversations attached directly to orders and requests.
Secure Deposits

Invitation to Commercial Engagement Benchmark Assessment free audit

Tying in with this introduction I would really like to invite you to my dedicated free audit by Let's Order It for B2B Business Trade and Digital Showcase: the 'Commercial Engagement Benchmark Assessment'! Respond to this customised benchmarking assessment; relating to ongoing, as well as trade show-related B2B marketing and sales efforts. Gauge where you are today, get any weak points highlighted: and an instant score with practical and useful business recommendations for improvement.

Sign up

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